| | | | | | The Complete Guide to PPC for Startup Marketing: 9 Tips to Grow a Startup with Paid Search | January 15, 2015 - Communities like Silicon Valley and movies like The Social Network have glamorized the idea of working at a startup. But working at a startup typically means high risk and low pay. The chances of success are limited, with several studies declaring that over 90% of startups fail. This is why employees and founders need to be overflowing with passion for their products or services and comfortable with uncertainty.
As to be expected, startup companies are typically swimming (or drowning) in an ocean of problems, the majority of these issues relating to money. So where does this leave marketers when it comes to using paid search to gain traction for their startups? Where do startup marketers start in the competitive and complicated world of PPC? In this post, I'll share nine tips to help startups and entrepreneurs grow their business with paid search....
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