| | AdWords Policy Update: What SMBs Need to Know
October 25, 2012 - Google has updated its AdWords policy to place an even stronger focus on the quality of paid search advertising. While Google’s Quality Score has always been an important metric for any PPC campaign, this time it appears that Google really means business: marketers that do not heed its new policy updates risk receiving penalties. Your ads could be disapproved and in some cases your domain could even get suspended. Serious violations risk account suspension.
New AdWords Policy on Relevance, Clarity, & Accuracy
The new AdWords policy focuses on enforcing standards of relevance, clarity and accuracy in text ads, ensuring that users aren’t misled by your ad messaging. Below are just a few of the specific rules now being enforced by Google: - Ads and keywords must directly relate to content on the landing page or the topic/business model of a site
- Generalized call-to-action phrases such as Click Here or Click +1 are forbidden
- No poor grammar or illogical ad text
- Phone numbers cannot be used in sitelinks
Updated AdWords Policy = Time for a PPC Audit!
With Google's increased focus on quality and relevancy ... Visit The WordStream Blog to read the rest of this article.
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