Performance Tip: 7 Ways To Write Super-Effective Ads

7 Ways to Write Super-Effective AdWords Ads (with Real Examples) April 30, 2015 - Writing AdWords ads can be extremely frustrating because you need to fit all your ad copy into such a tiny space. “Only 25 characters for the headline?!” “I can’t use the word ‘click’? But that’s what I want them to do!” “I can’t fit all my benefits and features here!” You have to get creative to stand out from the nine other advertisers you’re sharing real estate space with (or as few as four competitors if you’re on mobile). So how do you do it? In this post I'll give you some proven tactics and tips you can use to write AdWords ads that will bring you higher click-through rates, higher Quality Scores and higher conversion rates...   The AdWords Performance Grader Plus An instant free PPC report card that includes deep analysis in 10 key performance areas of your AdWords account. Your customized free report will compare your business to peers at the same AdWords spend level, deliver powerful insight for you to achieve a higher return on spend, and provide actionable recommendations to improve PPC performance. PPC University It's time to get your PPC performance on the honor roll! Go straight to the front of the class with PPC University's guide lessons in PPC 101, PPC 102, and Advanced PPC. Tackling the 3 BIGGEST Mobile Advertising Mistakes in Your PPC Account Ask the Experts: What Is Dynamic Keyword Insertion? [VIDEO]

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Performance Tip: 15 Killer Landing Pages to Inspire Your Campaigns

15 Landing Page Ideas to Inspire Your Next Campaign April 23, 2015 - Coming up with landing page ideas that will help convert visitors into customers might seem easy enough, but it can be a lot more difficult than it sounds. After all, even seemingly minute details can have a major impact on your conversion rates. However, as our founder Larry Kim is so fond of saying, small changes often mean small results. If you want to land the big fish, you’ve got to radically rethink your landing pages! In today’s post, I’ll give you 15 landing page ideas that you can steal (sorry, I mean “borrow”) for your own landing pages, as well as examples of how to apply these ideas based on real landing pages from around the web...   The AdWords Performance Grader Plus An instant free PPC report card that includes deep analysis in 10 key performance areas of your AdWords account. Your customized free report will compare your business to peers at the same AdWords spend level, deliver powerful insight for you to achieve a higher return on spend, and provide actionable recommendations to improve PPC performance. PPC University It's time to get your PPC performance on the honor roll! Go straight to the front of the class with PPC University's guide lessons in PPC 101, PPC 102, and Advanced PPC. Are You Prepared? PPC #MobileGeddon Is Coming 7 Ways to Write Super-Effective Ads (With Real Examples!)

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Performance Tip: Understanding Strategy for Search vs. Display [VIDEO]

Ask the Experts: Can I Use the Same Strategy For My Search & Display Campaigns? April 16, 2015 - Here it is, hot off the presses - our newest episode of "Ask the Experts"! In this episode, I'll be walking through a very common question: what is the difference between search and display networks? So many of our clients think that they work similarly, and they try to apply the exact same strategy when working with both networks. But the reality is that it’s like comparing apples and oranges. There’s no way you can apply the same strategy to both networks. It's really, really important to first understand how each of these networks work, so that you can decide which strategy is truly going to fit your marketing needs. Let’s start by talking about the search network...   The AdWords Performance Grader Plus An instant free PPC report card that includes deep analysis in 10 key performance areas of your AdWords account. Your customized free report will compare your business to peers at the same AdWords spend level, deliver powerful insight for you to achieve a higher return on spend, and provide actionable recommendations to improve PPC performance. PPC University It's time to get your PPC performance on the honor roll! Go straight to the front of the class with PPC University's guide lessons in PPC 101, PPC 102, and Advanced PPC. AdWords Makes Reporting for Multiple Campaign Types Less Painful Is Google Testing a Commercialized Answer Box?

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Performance Tip: 5 Power Words to Amp Up Your Landing Pages

5+ Power Words & Techniques for Writing More Persuasive Landing Pages April 9, 2015 - Whether you’re looking to generate leads or increase sales, having your PPC ads direct visitors to persuasive landing pages is an excellent way to grow your business. However, genuinely persuasive copywriting is challenging, and it takes a great deal of nuance and subtlety to spur your prospects into action. In today’s post, I’ll be examining three persuasive techniques you can use for landing page optimization, five “power words” for persuasion and what makes them so effective, and how you can use these tactics to make your prospects do what you want them to...   The AdWords Performance Grader Plus An instant free PPC report card that includes deep analysis in 10 key performance areas of your AdWords account. Your customized free report will compare your business to peers at the same AdWords spend level, deliver powerful insight for you to achieve a higher return on spend, and provide actionable recommendations to improve PPC performance. PPC University It's time to get your PPC performance on the honor roll! Go straight to the front of the class with PPC University's guide lessons in PPC 101, PPC 102, and Advanced PPC. Who's Afraid of Big Bad Broad Match? The Anti-Hero of Keyword Match Types 4 Ways Local Businesses Can Get More Out of Google

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Performance Tip: Intro to Negative Keyword Match Types [VIDEO]

Ask the Experts: Intro to Negative Keyword Match Types April 2, 2015 - In the second installment of our new “Ask the Experts” video series, we’ll be focusing on negative keywords. Negative keywords are hugely, hugely impactful to an AdWords account, and everybody out there should be using them. Negatives are important because they’re going to help you cut wasted spend, and eliminate unqualified traffic from seeing your ads. The way this works is that if you set a word as a negative keyword, Google will understand that if anybody types that in a search query, they’re not a good fit for your business and it will prevent your ad from showing. So let me give you an example…   The AdWords Performance Grader Plus An instant free PPC report card that includes deep analysis in 10 key performance areas of your AdWords account. Your customized free report will compare your business to peers at the same AdWords spend level, deliver powerful insight for you to achieve a higher return on spend, and provide actionable recommendations to improve PPC performance. PPC University It's time to get your PPC performance on the honor roll! Go straight to the front of the class with PPC University's guide lessons in PPC 101, PPC 102, and Advanced PPC. 3 Game-Changing PPC Tips to Attract Qualified Leads for SaaS Why You Should Ignore the Competition in Dating AND in PPC

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