Performance Tip: Is Quality Score REALLY Just Click-Through Rate?

Quality Score: Is It Really Just Click-Through Rate? March 26, 2015 - If you are looking to improve your Quality Scores in AdWords, almost every single PPC expert will start by telling you to take steps to improve your click-through rate. No surprise there. Google has not been shy in sharing that CTR is the most influential metric used in calculating your Quality Score, and our own internal studies back this up.  The only question is, how influential is CTR? I've heard speculations as high as 60%. However, if that were true, it would not explain why you see keywords with a great CTR and only a mediocre Quality Score. In this post, we'll dig into the real answer, which is much more complicated...   The AdWords Performance Grader Plus An instant free PPC report card that includes deep analysis in 10 key performance areas of your AdWords account. Your customized free report will compare your business to peers at the same AdWords spend level, deliver powerful insight for you to achieve a higher return on spend, and provide actionable recommendations to improve PPC performance. PPC University It's time to get your PPC performance on the honor roll! Go straight to the front of the class with PPC University's guide lessons in PPC 101, PPC 102, and Advanced PPC. Where AdWords Website Call Conversions Can Go Wrong Battle of the Brands: The Social Media & PPC Challenge

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Performance Tip: Gain a PPC Edge with Google Shopping Campaigns

Google Shopping Campaigns Guide: Tips and Tricks for Beginners March 19, 2015 - You already know that Shopping Campaigns work great for e-commerce companies. Today we’ll be sharing some great tips and tricks for how to make them work even better for you! This guide to shopping campaigns includes tips on: setting up a Google Merchant Center account, maintaining your product feed, creating your shopping campaigns, mastering bidding for shopping campaigns, organizing your product groups and more...   The AdWords Performance Grader Plus An instant free PPC report card that includes deep analysis in 10 key performance areas of your AdWords account. Your customized free report will compare your business to peers at the same AdWords spend level, deliver powerful insight for you to achieve a higher return on spend, and provide actionable recommendations to improve PPC performance. PPC University It's time to get your PPC performance on the honor roll! Go straight to the front of the class with PPC University's guide lessons in PPC 101, PPC 102, and Advanced PPC. 8 Things I Hate About LinkedIn Ads A Guide to Remarketing Lists for Search Ads (RLSA)

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Performance Tip: 6 Steps for a Brilliant PPC Account Structure

6 Steps to Building a Brilliant Paid Search Account Structure March 12, 2015 - So your boss assigns you the task of building out your company’s AdWords account, and your heart sinks to the bottom of your chest. Hey, chill out! Building out an account is not as intimidating as it may appear. Yes, the AdWords interface can be a bit tricky to navigate at times, but this step-by-step guide will walk you through everything you need to do to create a well-structured account.  Let’s first take a step back – what is even meant by account structure and why is it so important? I’m glad you asked. Put simply, the way you structure your account allows you to control how you want your ads to be triggered and when and where you want them to appear. It’s important to have a full understanding of each component of account structure before even dreaming of getting started, so let’s start with the basics...   The AdWords Performance Grader Plus An instant free PPC report card that includes deep analysis in 10 key performance areas of your AdWords account. Your customized free report will compare your business to peers at the same AdWords spend level, deliver powerful insight for you to achieve a higher return on spend, and provide actionable recommendations to improve PPC performance. PPC University It's time to get your PPC performance on the honor roll! Go straight to the front of the class with PPC University's guide lessons in PPC 101, PPC 102, and Advanced PPC. WordStream's Field Guide to the Google Search Page [INFOGRAPHIC] 5 Ways Excel Can Make You Better & Faster at PPC

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Performance Tip: 7 Gamechanging New AdWords Features for 2015

These 7 New AdWords Tools & Features Will Change Your Campaigns Forever March 5, 2015 - Google is constantly testing and releasing new features in AdWords. Last year alone, we gained access to hundreds of new features, many that weren't even announced! Of course, some of these changes have greater potential for impact than others, but how do you prioritize which bandwagon to jump on first? To save you guys time, I compiled a list of the new AdWords features you NEED to be using this year. No, I didn't just pick my own personal favorites here! I crowdsourced the question on Twitter, asking my smart PPC nerd friends which new AdWords features are most impactful, and got about 50 responses. And here they are, the top 7 new features that will give you a competitive edge in 2015...   The AdWords Performance Grader Plus An instant free PPC report card that includes deep analysis in 10 key performance areas of your AdWords account. Your customized free report will compare your business to peers at the same AdWords spend level, deliver powerful insight for you to achieve a higher return on spend, and provide actionable recommendations to improve PPC performance. PPC University It's time to get your PPC performance on the honor roll! Go straight to the front of the class with PPC University's guide lessons in PPC 101, PPC 102, and Advanced PPC. Why Was February Such a Hard Month for B2B Businesses? Top Trending Searches in All 50 States [INFOGRAPHIC]

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