Performance Tip: Create Mobile-Friendly PPC Campaigns

Tips for Creating Mobile-Friendly PPC Campaigns December 29, 2011 - It should be no surprise by now that people are using smartphones to perform web searches. Is your website mobile-friendly? Here are some things to consider if it isn’t. Seventy percent of mobile users have compared product prices on their cell phones, 65% read product reviews on their phones and half of all mobile searches lead to a purchase. That may seem like a big number – but think about how many times you’ve searched for a place to eat, checked out a few menus and made your decision. It happens all the time. As of January this year, it’s estimated that Google serves between 6-8 billion mobile searches per month, meaning that at least 3 billion purchases are made because of a mobile search. Maybe you have an app available on the App Store or Android Market? That’s great, but don’t limit yourself. Over 75% of mobile users would rather research a price or product review with a web search than use an app to do the same task. Whether it’s out of convenience or the fact that there may be more reviews available with that method is interesting but ultimately inconsequential. You need to be mobile ready because 63% of those mobile users prefer making purchases on the mobile web rather than through a phone app… Visit the WordStream blog to read the rest of this article. Free Analysis of Your AdWords Performance Our experts will show you how to optimize your campaigns. Free Trial WordStream for PPC helps you get better results, in less time, for less money. Schedule a demo now! Call us: 855.967.3787

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Google Alert - guitar strumming

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Strumming the Electric Guitar - YouTube 4 min Strumming the Electric Guitar. FlamingTurdNuggets. Subscribe Subscribed Unsubscribe ... youtube.com

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Google Alert - guitar strumming

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Google Alert - guitar strumming

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Google Alert - guitar strumming

Video 3 new results for guitar strumming

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Google Alert - guitar strumming

Video 2 new results for guitar strumming

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Performance Tip: Best-Practices for Creating AdWords Campaigns

How to Structure & Name Your AdWords Campaigns December 22, 2011 - This is the first post in our series on the Google AdWords settings tab, where we’ll be looking at various options and best practices surrounding settings within your AdWords campaigns. In this post we’ll be focused on the general idea of what you actually designate as a campaign, and how you settle on a naming convention. For a lot of first time advertisers this seems pretty straightforward, but there are actually a lot of considerations that go into making a sound decision about how to organize your campaigns and even how to name them so that as your account grows your campaign structure can easily scale with it. Creating an AdWords Campaign Structure: What Do You Need Categories For? In thinking about your AdWords campaigns you want to consider: what actually deserves its own campaign? Obviously campaigns are collections of ad groups, which house ads and keywords, but when do you need to create a new campaign versus just putting all of your ad groups into the same campaign you already have? There are really two high-level reasons you might create a new campaign: Staying Organized – You might create a new campaign purely for organization and measurement: you could create a campaign structure based on taxonomy and semantics: all of the keywords in your campaign that contain the word “shoes” are in one campaign, and everything that contains the term “footwear” is in another. You might also segment your campaigns based on product lines so that you can quickly report on performance broken down by product line, and easily monitor this from your campaign tab on a daily basis. Settings Drive Campaign Structure – This is really the most common reason for creating a new campaign… Free Analysis of Your AdWords Performance Our experts will show you how to optimize your campaigns. Free Trial WordStream for PPC helps you get better results, in less time, for less money. Schedule a demo now! Call us: 855.967.3787 Visit the WordStream blog to read the rest of this article.

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Google Alert - guitar strumming

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Google Alert - guitar strumming

Video 3 new results for guitar strumming

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Want Quality Traffic Without the Work? Try Traffic Express.

Getting high-quality traffic from PPC usually requires hours of hard labor or a lot of cash – in some cases both. Not anymore! WordStream’s newest service offering, Traffic Express, delivers qualified clicks for one all-inclusive price and without all the work – guaranteed. Here’s what Traffic Express means for you: Results: We leverage our exclusive in-house software to deliver results fast. Value: You’ll get a stream of qualified clicks for one low, all-inclusive price. Peace of Mind: Our team is 100% Google-certified, and Traffic Express is satisfaction-guaranteed. Contact us to learn more and receive a free traffic analysis. One of our Search Marketing Experts will evaluate your current PPC traffic, budget and cost-per-click to determine how much quality traffic you could be getting. Find out if you're getting all the quality traffic you deserve. Contact us today. WordStream, Inc. 177 Huntington Ave., Boston, MA 02115 +1 617 963 0555

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Google Alert - guitar strumming

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Country Guitar Strumming - YouTube 5 min Tennessee Flat Top Box Guitar Lessonby cowboy4ev2 19432 views · Thumbnail 3:56. Add to ... youtube.com

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Google Alert - guitar strumming

Video 2 new results for guitar strumming

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Google Alert - guitar strumming

Video 3 new results for guitar strumming

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Google Alert - guitar strumming

Video 3 new results for guitar strumming

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Performance Tip: An 8-Step Strategy for High-Profit PPC

An 8-Step Strategy for High-Profit PPC December 16, 2011 - This is the latest in a series of interviews we're conducting with AdWords advertisers who got unusually high scores using our AdWords Performance Grader. We're reaching out to high scorers to find out what strategies contribute to their strong AdWords performance. A free, instant PPC audit – what's not to like? Get your AdWords Performance Report now! This week’s interview is with Caroline Hwang, the search engine marketing manager for Blinds.com. There are tons of metrics in AdWords – What are your top 3 key performance metrics in AdWords and why? The top three metrics in AdWords are Cost, Clicks and Profit. A close 4th would be Impressions. Those three metrics alone are sufficient for me to assess whether the campaigns are hitting top-level goals: Profitability, Revenue and Visits. With Impression data you can calculate CTR, which gives insight to the quality of your ads and ad groups. CTR is an important metric when it comes to optimizing the campaign. Can you describe your AdWords management strategy? How do you set your campaign objectives, and how do you know what’s realistic or not? Here’s our 8-step process:  Determine overall Return on Margin targets. Determine Return on Margin targets for specific groups or campaigns (generally based on the profit margin for a product or category).… Free Analysis of Your AdWords Performance Our experts will show you how to optimize your campaigns. Free Trial WordStream for PPC helps you get better results, in less time, for less money. Schedule a demo now! Call us: 855.967.3787 Visit the WordStream blog to read the rest of this article.

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