Thursday 27 February 2014

Performance Tip: How Well Do YOU Know A/B Testing Best Practices?

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A/B Testing Best Practices: Save Time, Money and Effort

February 27, 2014 - Everybody knows that A/B testing best practices can help you run faster, jump higher and increase conversions. (*Not everybody knows this.) However, approaches to designing A/B tests that provide accurate and representative results can be uncertain at best and outright divisive at worst.

          A/B Testing Best Practices

A/B testing is an invaluable tool for landing page optimization – especially when implemented correctly! To minimize wasting time, money and effort on changes that will yield little to no benefit – or even make things worse – take the following points into consideration during your next project...

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More from the WordStream Blog:

Tips for Creating Great Landing Pages

Live Webinar: Unbelievable Ways to Triple Conversion Rate!

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Wednesday 26 February 2014

Tuesday 25 February 2014

Based on your interest in CTR and ad testing

On Demand Webinar: Totally Insane Techniques Guaranteed to 3X Your CTR

Thanks for checking out WordStream! It looks like you're interested in CTR and ad testing - hey, us too! :) Want to learn the ultimate secrets to sky-high CTR and creating truly compelling ads in AdWords and Bing? 

Check out this FREE On Demand webinar, "Totally Insane Techniques Guaranteed to 3X Your CTR." WordStream's Founder & CTO Larry Kim shares ground-breaking research on 10,000+ PPC ads and divulges techniques guaranteed to triple your Click-Thru Rate. You'll learn:

  • Features of top-performing ads and how to follow suit
  • Precise impact of CTR on Quality Score, CPC, & CPA
  • Pitfalls of conventional A/B ad testing: you'll be shocked!
  • Insane ad testing techniques to send your CTR soaring!

Watch it today and arm yourself with tools to kick your CTR (and PPC campaign success) into hyperdrive!

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Monday 24 February 2014

Google Alert - guitar strumming

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guitar strumming
Daily update February 24, 2014
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Guitar strumming - YouTube
youtube.com 00:48
I just finally changed the strings on my guitar and thought I would do a short video - thanks Michelle!
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Sunday 23 February 2014

Google Alert - guitar strumming

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guitar strumming
Daily update February 23, 2014
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Guitar Strumming Tips - What Worked For Me When Learning Guitar - YouTube
youtube.com 15:10
Getting good strumming technique can seem tough. When I was learning guitar I was frustrated with my strumming progress, so I broke strumming ...
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Thursday 20 February 2014

Google Alert - guitar strumming

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guitar strumming
Daily update February 20, 2014
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Instrumental acoustic guitar (strumming + picking) - YouTube
youtube.com 01:49
Instrumental acoustic guitar (strumming + picking) ... Fingerstyle Tutorial: Hotel California Instrumental - Guitar Lesson w/ TABby LickNRiff - Free Guitar ...
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Performance Tip: How to Double Your Quality Score in 30 Days

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Case Study: How GetOutfitted Doubled Quality Score in 30 Days

February 20, 2014 - The results are in from our Grade and Get Paid contest, and the big winner is GetOutfitted, a small startup based in Colorado. GetOutfitted was chosen as the winner due to the huge improvement in account performance in just 30 days.

                     GetOutfitted Case Study

Just look at how some of their top-line metrics improved:

  • Impression-weighted average Quality Score rose from 3.8 to 7.8 - more than doubled!
  • Average CTR went from 0.26% to 6.32% (24 times higher!)
  • Average ad position rose from 3.16 to 1.61

I recently spoke with Kristi Anderson, VP of Marketing, about how the contest motivated her to get working on her account and how her approach to AdWords changed after using the Performance Grader. Let’s dig in...

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More from the WordStream Blog:

How to Track Conversions in PPC

Try Our NEW AdWords Landing Page Grader!

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