Performance Tip: 17 Landing Pages to Spark Your Creativity

Landing Page Inspiration: 17 Examples to Spark Your Creativity June 18, 2015 - “Good artists copy. Great artists steal.” Although the precise origins of this controversial statement have been hotly disputed for years, it was the late Steve Jobs who famously attributed it to Pablo Picasso. Regardless of who actually said these words, they have given countless artists the “creative license” to be inspired by other artists and incorporate great ideas into their own work. That’s what I’ll be doing in today’s post – giving you permission to be inspired. If your landing pages need a little “oomph,” then read on to see 17 beautiful examples of landing page inspiration from around the web. Hopefully, these examples will give you an idea or two of how you can make your landing pages better, increase your conversion rates, and provide a better experience for your users...   The AdWords Performance Grader Plus An instant free PPC report card that includes deep analysis in 10 key performance areas of your AdWords account. Your customized free report will compare your business to peers at the same AdWords spend level, deliver powerful insight for you to achieve a higher return on spend, and provide actionable recommendations to improve PPC performance. PPC University It's time to get your PPC performance on the honor roll! Go straight to the front of the class with PPC University's guide lessons in PPC 101, PPC 102, and Advanced PPC. PPC Worst Practices: 5 "Smart" Strategies That Are Actually Dumb 7 Insightful Tips for Super-Effective Local PPC

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Performance Tip: The Average Cost Per Click in Every State [DATA]

The Most (& Least) Expensive States for PPC - New Data June 11, 2015 - Whether you’re managing paid search for a local business or you’re the VP of Marketing for a national brand, you’ve certainly discovered that entering a new market can be daunting. Our country is a melting pot of different demographics, interests, and what we’re searching for differs in each state.   This all plays into how smart advertisers structure their campaigns and ultimately what they pay per click in each state. How much PPC costs actually depends on which state you live in. So which states cost us the most per click? We dug into the PPC cost data and created this infographic showing the most and least expensive states for paid search advertising based on average local cost per click (CPC)...   The AdWords Performance Grader Plus An instant free PPC report card that includes deep analysis in 10 key performance areas of your AdWords account. Your customized free report will compare your business to peers at the same AdWords spend level, deliver powerful insight for you to achieve a higher return on spend, and provide actionable recommendations to improve PPC performance. PPC University It's time to get your PPC performance on the honor roll! Go straight to the front of the class with PPC University's guide lessons in PPC 101, PPC 102, and Advanced PPC. What's the Perfect Way to Structure My AdWords Account? [VIDEO] 6 Shocking Things Google Revealed About the Future of AdWords at SMX

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Performance Tip: How to Make Great Landing Pages

How to Make Great Landing Pages (With Crazy High Conversions) June 4, 2015 - It's time for another one of our greatest hits, a comprehensive guide to building sensational landing pages! Inexperienced marketers often direct all of their PPC traffic to their homepage, but this can be a big mistake. Specific landing pages tailored to different offers are essential for providing a quality experience for visitors and driving conversions with a targeted message that matches each user’s need. But what makes a great landing page? How can you make awesome landing pages that boast off-the-chart conversion rates? We’ll walk you through what you need to know to make it happen...   The AdWords Performance Grader Plus An instant free PPC report card that includes deep analysis in 10 key performance areas of your AdWords account. Your customized free report will compare your business to peers at the same AdWords spend level, deliver powerful insight for you to achieve a higher return on spend, and provide actionable recommendations to improve PPC performance. PPC University It's time to get your PPC performance on the honor roll! Go straight to the front of the class with PPC University's guide lessons in PPC 101, PPC 102, and Advanced PPC. 3 Common Ad Disapprovals That Have Nothing to Do With the Advertiser 9 Tips to Dramatically Increase E-Commerce Sales with Killer Product Pages

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