Performance Tip: How to Create Amazing Facebook Ads

This Week's Performance Tip Brought to you by: How to Create Amazing Ads for Facebook and Twitter Most of the advice you’ll find about running paid social ads deals with the technical process behind it: what buttons to push, what levers to pull, and so forth. It’s extremely important to sharpen these technical skills, because if you can operate the plane, you can fly it places. However, if your plane looks like crap, no one is going to want to fly with you. The reality is that the actual visual experience of your ad is just as important as your targeting, and if you don’t truly believe that, then you’re in for a rude awakening. Going into the “feed” with dull or bad creative is like going into the Roman coliseum with a nerf gun. So what do you do if you don’t have a designer? There are several quick and (relatively) easy ways to produce creative for your ad and to make it stand out from the crowd. In this post, I’ll outline a number of tips and tricks to create visually engaging and clickable paid social ads for Facebook and Twitter…   AdWords Performance Grader Are you making mistakes in AdWords? Find out how your performance compares to similar advertisers, and get actionable tips to improve your results!   23 Brilliant Marketing Quotes You’ll Wish You’d Said Read Full Post » 5 Thrilling New Paid Ad Features Announced This Fall Read Full Post »   Why Use AdWords? It’s never been more important to leverage the power of paid search in your digital marketing campaigns, and we’re here to help. We’ve compiled 10 simple steps for you to follow- taking care of your customers and growing your business. Download Now » Send to a Friend | Unsubscribe WordStream 177 Huntington Ave, Boston, Massachusetts 02115

[Tomorrow] Webinar - Your Marketing Funnel is a Hot Mess

Featuring Erin Sagin & Michal Leszcynski Tuesday December 15th @ 12 pm ET / 9 am PT Overwhelming, neglected, or just lacking strategy…. Does this describe your marketing funnel?  Not to worry, we’ve been there — and we’re here to help transform your marketing process from a hot mess to one full of red-hot, qualified leads.  During this webinar, marketing experts from WordStream and GetResponse will showcase strategies that generate, nurture, and convert the most leads for your business. Register now to discover how PPC and email marketing can work together to increase sales and overall ROI as 2016 approaches. Attendees will learn: How to find and target new leads with PPC How to use email marketing to move leads through the funnel How to use customer match & remarketing to expand your reach SAVE MY SEAT Send to a Friend Unsubscribe

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Performance Tip: Should I Use AdWords?

This Week's Performance Tip Brought to you by: Should I Use AdWords? Tips for Every Industry/Business Model Are there any clear reasons to steer clear of AdWords? Unless your products or offering suck (which I’m sure they don’t), in which case your business is likely to fail regardless, then there are really no reasons not to use the largest search engine in the world, Google, to advertise. I truly believe that if your company provides a valuable product or offering that has an in-market audience to sell to, then there’s no reason you should not be advertising on Google. The thing is, it all comes down to dollars and cents. If you’re not doing it right you’re likely not going to see a return. Every industry is different and has its unique challenges, which is what I’d like to explore in this post. Below you’ll find out the challenges and recommended strategy to succeed with AdWords based upon your business model and industry, but first let’s discuss…   AdWords Performance Grader Are you making mistakes in AdWords? Find out how your performance compares to similar advertisers, and get actionable tips to improve your results!   Get 10X More Out of Email Marketing with PPC Read Full Post » 3 Crazy New Ad Tests Being Spotted in the Wild Read Full Post »   LIVE WEBINAR If search is your main focus, this is a session you do not want to miss! WordStream Founder, Larry Kim & special guest Dr. Pete Myers from Moz will discuss the biggest events in PPC & SEO for 2015. Stick around for the Q&A to hear predictions for 2016. Sign Up Now » Send to a Friend | Unsubscribe WordStream 177 Huntington Ave, Boston, Massachusetts 02115

Performance Tip: 8 Creative & Effective Display Ad Ideas

8 Super Creative, Crazy Effective Display Ad Ideas December 4, 2015 - Display ads often yield abysmal click-through rates and even lower conversion rates. What accounts for their disappointing performance? It’s a matter of inbound vs. outbound marketing: Unlike search ads, display ads are not served to searchers who are actively looking for something. Instead, we tack image ads onto social feeds or informational sites with the hopes that they’ll distract users from their current activity and entice them to click through to our website. As if disrupting the user from their intended activity isn’t enough of a challenge, we’re also competing with other image ads, making for a pretty chaotic space.   Rest assured, despite the not so favorable odds, you CAN design ads that break through the noise and captivate viewers, ultimately scoring clicks for your business. Here are 8 creative, effective image ad ideas to explore, using real examples from our own marketing campaigns and client accounts and backed by real data…       Are you making mistakes in AdWords? Get an instant, free report card with deep analysis into 10 key areas of your AdWords account. Find out how your performance compares to similar advertisers, and get actionable tips to improve your results! PPC University It's time to get your PPC performance on the honor roll! Go straight to the front of the class with PPC University's guided lessons in PPC 101, PPC 102, and Advanced PPC. 3 Cool New Keyword Tools to Try 3 Ways WordStream Helped One Agency Tackle PPC

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