July 18, 2013 - Your bids are competitive, your ads are laser targeted, and you've tested and tweaked your landing page to get the highest possible conversion rate. Ever.
You feel like Leonardo DiCaprio stand-spooning Kate Winslet on the Titanic, breathing in that fresh scent of saltwater greenbacks while your sales and leads keep pouring in. You're a marketing genius (and you've earned the right to call yourself that).
But then you wake up.
Realizing that your 1997 GeoCities hosted landing page hasn't seen an improvement since, well, 1997. And your potential profits are like a leaking ship. Slowly. Dripping. Away.
While you're staying profitable (for now), your competitors are figuring out ways to improve, enhance, and build trust and relationships with clients that could have been yours. All because their first impression was more impressive than yours.
But don't worry. There's still time to improve your landing page conversion rates.
The goal of this post is to give you proven ideas to test and try on your own site to increase your landing page conversion rates and lower your cost per acquisition…
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