| | | | | | The Do's and Don'ts of Retargeting Ads: Top 3 Tips to Optimize Your Retargeting Campaigns | January 22, 2015 - Retargeting is picking up steam in the PPC world, and with good reason. While display campaigns get lower click-through rates than search on average, retargeting ads allow the innate branding opportunity found in display advertising to expand to targeting transactional users who are more likely to convert. This is especially helpful for the 67% of folks who abandon their shopping carts – people who have already expressed interest in your product, but for whatever reason, didn’t convert.
We've previously shared some best practices for running a remarketing campaign. This new post focuses on what to do with a remarketing campaign once it succeeds – or fails – and how to ensure long-term customer engagement, retention, and repeat purchases...
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