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| | Google AdWords Express Review: Is Google Express (AWExpress) Right for Your Small Business? | |  | August 18, 2011 - We thought we’d do a deep dive into the product formerly known as Boost: Google AdWords Express. | |
What is Google AdWords Express? Google Express is the next step in a natural progression by Google to try to simplify AdWords for smaller advertisers: - CPC bids allowed you to designate what you wanted to pay for a click – Google would figure out your actual cost, but you could tell them the most you wanted to pay for each click by keyword.
- CPA bidding via conversion optimizer and bidding options such as enhanced CPC were the next step in this evolution – rather than simply setting a bid at the keyword level, you were ceding a bit more control to Google to move bids around and go over or under your designated CPC if it looked like it made sense based on Google’s data.
- AdWords Express – Rather than saying you’ll pay X for a click or you’ll pay Y for a conversion, just tell Google what you have to spend every month and they’ll figure out the rest. Paid search without keywords for small businesses is finally here!
The general idea is that you set up an incredibly simple campaign that includes nothing but: Visit the WordStream blog to read the rest of this post. | | Get a Free Analysis of Your AdWords Performance Our experts will review your account and show you how to optimize your campaigns. 
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