Performance Tip: 10 Signs You Need Help with PPC

10 Alarming Signs You Need Help with PPC September 24, 2015 - I’ve worked with a lot of intelligent, business-savvy marketers, many of whom are running their own companies, and their success is truly awe-inspiring – yet they’re not always seeing the same success with AdWords. Whether it’s due to a lack of resources, time, or knowledge, it can be hard to identify the signs that you need help.   To run a successful business, you have to admit to yourself that you can’t do it all. Many companies have an entire team running their paid search, so it’s nothing to be ashamed of. So what are the warning signs? Let’s dive into the top 10 signs that you need help with your PPC, and how to get help!     The AdWords Performance Grader Plus An instant free PPC report card that includes deep analysis in 10 key performance areas of your AdWords account. Your customized free report will compare your business to peers at the same AdWords spend level, deliver powerful insight for you to achieve a higher return on spend, and provide actionable recommendations to improve PPC performance. PPC University It's time to get your PPC performance on the honor roll! Go straight to the front of the class with PPC University's guided lessons in PPC 101, PPC 102, and Advanced PPC. 9 Money-Making PPC Tips for Retail Marketing The Top 10 Colleges for Creating Paid Search Talent

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Does AdWords Really Work?

Does Google AdWords Work? Get Your Free Guide

Anyone who has spent or is considering spending on AdWords has asked themselves the question “Does AdWords really work?” Our bloggers and PPC practitioners have set out to answer this question once and for all, digging in on other related mysteries along the way, like: -    If I have strong organic traffic, do I even need to pay for clicks? -    How much is too much to be paying? -    Does AdWords traffic even convert? -    Is AdWords effective enough for me to spend my time on it? You may be surprised by what we found out! Download the guide and get your answers now.

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Performance Tip: Larry’s 8 Favorite Ad Targeting Features

The 8 Coolest Ad Targeting Features in Marketing in Right Now September 17, 2015 - It’s hard to believe that just ten years ago, we were still placing magazine ads in print publications! Banner ads came along and mirrored the function of those print ads, but now we have these incredible new ad formats with way more data and ad targeting options so you can laser-target the exact people you want to hit.   Today we live in a brave new world of ad targeting, where consumers are practically throwing data at marketers, crying, “Target me! Personalize your offers for me! Give me only what I want and nothing else!” Here are my 8 favorite ad targeting features right now – the coolest, most exciting options that are going to help you find your absolute best audience and focus your budget only on them…     The AdWords Performance Grader Plus An instant free PPC report card that includes deep analysis in 10 key performance areas of your AdWords account. Your customized free report will compare your business to peers at the same AdWords spend level, deliver powerful insight for you to achieve a higher return on spend, and provide actionable recommendations to improve PPC performance. PPC University It's time to get your PPC performance on the honor roll! Go straight to the front of the class with PPC University's guide lessons in PPC 101, PPC 102, and Advanced PPC. 5 Shocking Stats I Learned at INBOUND 2015 How Much Does Facebook Advertising Cost?

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Performance Tip: Our 10 Best Landing Page Tips & Tricks Ever

Our 10 Best Landing Page Tips & Tricks of All Time September 10, 2015 - Landing page optimization is one of the best ways to increase the performance of your PPC campaigns and maximize your ROI. Over the course of the past few years, WordStream has offered dozens of landing page tips and tricks to improve your campaigns – but which ones are our favorites, and which consistently prove to be the most effective?   In this post, we’ll be revisiting some of our hottest tips to provide you with the definitive guide to landing page optimization. From simple tweaks to bold, show-stopping optimization strategies, each of the techniques listed below will have an immediate impact on your conversion rates…     The AdWords Performance Grader Plus An instant free PPC report card that includes deep analysis in 10 key performance areas of your AdWords account. Your customized free report will compare your business to peers at the same AdWords spend level, deliver powerful insight for you to achieve a higher return on spend, and provide actionable recommendations to improve PPC performance. PPC University It's time to get your PPC performance on the honor roll! Go straight to the front of the class with PPC University's guide lessons in PPC 101, PPC 102, and Advanced PPC. The 7 Deadly Sins of PPC: Gluttony Google Rolls Out New Structured Snippets Ad Extension

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Performance Tip: 3 Easy Ways to Make Your Budget Go Farther

3 No-Brainer Ways to Stop Wasting Your AdWords Budget September 3, 2015 - AdWords is a fluctuating auction with a sea of competition. The constant ebbs and flows make determining budgets and adjusting bids one of the most challenging concepts for advertisers to grasp. If you make one small mistake, you could end up wasting buckets of money.   Questions surrounding bidding and budgets are constant here at WordStream, which is why today we’re sharing three no-brainer things you should be doing to better allocate your PPC budget…     The AdWords Performance Grader Plus An instant free PPC report card that includes deep analysis in 10 key performance areas of your AdWords account. Your customized free report will compare your business to peers at the same AdWords spend level, deliver powerful insight for you to achieve a higher return on spend, and provide actionable recommendations to improve PPC performance. PPC University It's time to get your PPC performance on the honor roll! Go straight to the front of the class with PPC University's guide lessons in PPC 101, PPC 102, and Advanced PPC. Display Network Now Auto-Converts Text Ads into ‘Richer Text’ Image Ads The ABC’s of Google AdWords

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