 | The Importance of A/B Testing: 24 Experts on Their Most Surprising Test Ever
September 27, 2012 - A/B testing stands for “Always Be Testing,” right? It should! Once you start testing various elements of your marketing campaigns – from PPC text ads to landing pages to email subject lines – you realize “best practices” are only a rough guideline. You never know what’s going to work with your audience until you test it.
When I hear about an A/B test with surprising results, it always makes me want to run out and test everything. So I asked 24 marketing experts to answer one question:
What is the most surprising or exciting result you’ve ever achieved in an A/B test?
You can read their answers below. I hope you find these tests as fun and inspiring as I do!
Aaron Levy: Many of the best test results that I’ve run in my digital marketing career have come from testing things that don’t necessarily fit into best practices. The most exciting result I saw from an A/B test came from simply moving the form on a landing page from the standard right side, to the center of the page ... Visit The WordStream Blog to read the rest of this article. | |
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