Performance Tip: 5 Jedi Mind Tricks to Use in Your Ad Copy

5 Psychological Tricks to Exploit in Your Ad Copy July 30 2015 - Have you ever purchased three of the same exact basic t-shirts to fulfill a “buy-one-get-one free” type deal? Do you continuously return to the same Mexican restaurant on Tuesday to get the $2 tacos and margaritas? Whether you know it or not, you’re being manipulated every day by smart marketers who have dived into our psychological impulses and tricked us into buying another, returning again, clicking on their ad, or re-visiting their website.   The smartest marketers are the ones that have a strong understanding of how we, as humans, operate. In this post I’ll focus on using psychological tricks to perfect your PPC ad copy, in turn leading to more clicks and conversions…     The AdWords Performance Grader Plus An instant free PPC report card that includes deep analysis in 10 key performance areas of your AdWords account. Your customized free report will compare your business to peers at the same AdWords spend level, deliver powerful insight for you to achieve a higher return on spend, and provide actionable recommendations to improve PPC performance. PPC University It's time to get your PPC performance on the honor roll! Go straight to the front of the class with PPC University's guide lessons in PPC 101, PPC 102, and Advanced PPC. The Top 10 Paid Social Media Hacks of All Time 3 Keys to Better Keyword Analysis

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Performance Tip: AdWords Costs Around the World

Cost Per Click by Country: Where Are the Highest CPCs? July 23, 2015 - Location, location, location! In search, we know that users search for different things in different states and that the average cost per click advertisers pay differs by state too. With more and more advertisers running campaigns internationally, many have discovered that these trends exist across the borders as well! Which countries have the most expensive cost per click? We dug into the data and created this infographic showing the most and least expensive countries for paid search advertising based on the average local cost per click (CPC) …   The AdWords Performance Grader Plus An instant free PPC report card that includes deep analysis in 10 key performance areas of your AdWords account. Your customized free report will compare your business to peers at the same AdWords spend level, deliver powerful insight for you to achieve a higher return on spend, and provide actionable recommendations to improve PPC performance. PPC University It's time to get your PPC performance on the honor roll! Go straight to the front of the class with PPC University's guide lessons in PPC 101, PPC 102, and Advanced PPC. 5 Psychological Tricks to Exploit in Your Ad Copy Complete Guide to the NEW AdWords Certification Test

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Performance Tip: How to Win the AdWords Game

AdWords Is a Game – Here’s How to Win July 16, 2015 - I have had a lot of experience working with, working for, and even running small businesses (granted, I ran them into the ground – but that taught me a lot too). In my experience, too often small businesses lose sight of the big picture of why they started doing something and forget about the true results they hope to achieve. For example, objectives like lowering cost per click eventually replace their true goal, which should be increasing revenue at a rate greater than increasing costs. After all, I can lower my CPC to zero if I stop advertising, but will that grow my business? In that same direction, SMBs often (mistakenly) see Google as their competition when it comes to AdWords. But your REAL competition is the other players…   The AdWords Performance Grader Plus An instant free PPC report card that includes deep analysis in 10 key performance areas of your AdWords account. Your customized free report will compare your business to peers at the same AdWords spend level, deliver powerful insight for you to achieve a higher return on spend, and provide actionable recommendations to improve PPC performance. PPC University It's time to get your PPC performance on the honor roll! Go straight to the front of the class with PPC University's guide lessons in PPC 101, PPC 102, and Advanced PPC. Google's Largest Shopping Ad EVER Spotted on the SERPS Complete Guide to the New AdWords Certification Test

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Performance Tip: 7 Great Landing Page Tools

7 Landing Page Tools to Boost Your Conversion Rates July 9, 2015 - Landing pages allow you to deliver ultra-relevant messages to hyper-targeted audiences, speaking to specific user needs and improving conversions. In fact, companies with 30+ landing pages get 7x as many leads as companies with less than 10 landing pages. PPC marketing can’t succeed without great landing pages, and the right gear can make your mission much easier. With templates, tracking, and testing, and these seven landing page tools are real lifesavers…   The AdWords Performance Grader Plus An instant free PPC report card that includes deep analysis in 10 key performance areas of your AdWords account. Your customized free report will compare your business to peers at the same AdWords spend level, deliver powerful insight for you to achieve a higher return on spend, and provide actionable recommendations to improve PPC performance. PPC University It's time to get your PPC performance on the honor roll! Go straight to the front of the class with PPC University's guide lessons in PPC 101, PPC 102, and Advanced PPC. Can You Optimize Landing Pages for Quality Score? 7 Ways to Ruin Your AdWords Campaigns

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Performance Tip: PPC Worst Practices

Worst Practices: 5 "Smart" Strategies That Are Actually Dumb July 2, 2015 - As digital marketers, we have the *pleasure* of being part of an ever- changing industry. Consider Google AdWords, which has changed drastically since its inception back in 2000. It started out as an internal service, eventually became a self- service portal and has evolved rapidly from there. As paid search platforms become more complex and sophisticated, it's critical that account managers remain flexible and adjust their strategies to match these changes. But I can't tell you how frequently I encounter advertisers who are dead- set in their outdated ways, which drives me completely insane. So, here's my list of the top five outdated "best practices" that you should eliminate from your PPC repertoire immediately...   The AdWords Performance Grader Plus An instant free PPC report card that includes deep analysis in 10 key performance areas of your AdWords account. Your customized free report will compare your business to peers at the same AdWords spend level, deliver powerful insight for you to achieve a higher return on spend, and provide actionable recommendations to improve PPC performance. PPC University It's time to get your PPC performance on the honor roll! Go straight to the front of the class with PPC University's guide lessons in PPC 101, PPC 102, and Advanced PPC. 6 Stupid Marketing Metrics that Need to Die How to Build Your Own Excel Tools for PPC

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