Performance Tip: 10 Marketing Graders to Improve Your Campaigns

10 Marketing Graders to Make Your Site Better, Faster, Stronger May 28, 2015 - Marketing graders are handy tools to have around, evaluating and grading your website to help you improve your marketing performance. Today we’re looking at 10 awesome marketing graders that will help you get a sense of how far you’ve come down the marketing road, and where you should focus your gaze next to improve your marketing campaigns across the board...   The AdWords Performance Grader Plus An instant free PPC report card that includes deep analysis in 10 key performance areas of your AdWords account. Your customized free report will compare your business to peers at the same AdWords spend level, deliver powerful insight for you to achieve a higher return on spend, and provide actionable recommendations to improve PPC performance. PPC University It's time to get your PPC performance on the honor roll! Go straight to the front of the class with PPC University's guide lessons in PPC 101, PPC 102, and Advanced PPC. Using Emojis in Ad Text Boosts CTR! Spoiler Alert: A Review of AdWords' New Reports Tab

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Performance Tip: Does Google AdWords Really Work?

Does Google AdWords Work? May 21, 2015 - Does Google AdWords Work? Absolutely! Throughout my time at WordSteam I’ve heard every excuse in the book as to why it doesn’t, including “My leads don’t know how to use the internet” (like, REALLY!?). My 95-year-old great aunt knows how to use Google, so I’m really not buying this one. In this post, I'll address the most common arguments we hear about why Google AdWords doesn’t work, and provide some counterarguments to show you why it actually DOES work. Ready? Let's start with argument #1...   The AdWords Performance Grader Plus An instant free PPC report card that includes deep analysis in 10 key performance areas of your AdWords account. Your customized free report will compare your business to peers at the same AdWords spend level, deliver powerful insight for you to achieve a higher return on spend, and provide actionable recommendations to improve PPC performance. PPC University It's time to get your PPC performance on the honor roll! Go straight to the front of the class with PPC University's guide lessons in PPC 101, PPC 102, and Advanced PPC. 3 Display Remarketing Fails & How to Avoid Them Links on Landing Pages: To Link or Not to Link? [DATA]

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Performance Tip: When Is 2% NOT a Good Click-Through Rate?

When Is 2% Not a Good CTR? The Relationship of Click-Through Rate & Ad Position May 14, 2015 - This week we're featuring one of our all-time greatest hits from WordStream's own PPC expert, Tony Testaverde. Everyone always asks me, “What’s a good click-through rate?” The standard answer I always hear is 2%. My answer is always, it depends. If you don’t want your Quality Scores to suffer, you need to think twice about always targeting a 2% CTR. Quality Scores are very dependent on your CTR by Average Position, so it’s worth getting a good understanding of what this means. Let's dig in...   The AdWords Performance Grader Plus An instant free PPC report card that includes deep analysis in 10 key performance areas of your AdWords account. Your customized free report will compare your business to peers at the same AdWords spend level, deliver powerful insight for you to achieve a higher return on spend, and provide actionable recommendations to improve PPC performance. PPC University It's time to get your PPC performance on the honor roll! Go straight to the front of the class with PPC University's guide lessons in PPC 101, PPC 102, and Advanced PPC. Google AdWords Testing New Search Query Report Layout 7 Conversion Rate Optimization Tips from Inbound.org's #CRODay AMA

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Performance Tip: 7 AdWords Shortcuts to Simplify Your Life

7 AdWords Shortcuts to Save You Time & Simplify Your Life May 7, 2015 - PPC is rife with potential timesucks. Ad text optimization, keyword research, bid management, reporting, landing page optimization and other PPC tasks are all important facets of your paid search management. Even so, they can suck the life out of you if you’re wasting time on the elements that just don’t matter. We recently held a webinar on seven AdWords shortcuts that can save you time and simplify your PPC life. Here are our seven best tips for getting awesome AdWords results in way less time…   The AdWords Performance Grader Plus An instant free PPC report card that includes deep analysis in 10 key performance areas of your AdWords account. Your customized free report will compare your business to peers at the same AdWords spend level, deliver powerful insight for you to achieve a higher return on spend, and provide actionable recommendations to improve PPC performance. PPC University It's time to get your PPC performance on the honor roll! Go straight to the front of the class with PPC University's guide lessons in PPC 101, PPC 102, and Advanced PPC. 4 Takeaways from Google's Big AdWords Announcement Customer Testimonials: Your Company's (Not-So) Secret Weapon

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