Performance Tip: Should I Use AdWords?

This Week's Performance Tip Brought to you by: Should I Use AdWords? Tips for Every Industry/Business Model Are there any clear reasons to steer clear of AdWords? Unless your products or offering suck (which I’m sure they don’t), in which case your business is likely to fail regardless, then there are really no reasons not to use the largest search engine in the world, Google, to advertise. I truly believe that if your company provides a valuable product or offering that has an in-market audience to sell to, then there’s no reason you should not be advertising on Google. The thing is, it all comes down to dollars and cents. If you’re not doing it right you’re likely not going to see a return. Every industry is different and has its unique challenges, which is what I’d like to explore in this post. Below you’ll find out the challenges and recommended strategy to succeed with AdWords based upon your business model and industry, but first let’s discuss…   AdWords Performance Grader Are you making mistakes in AdWords? Find out how your performance compares to similar advertisers, and get actionable tips to improve your results!   Get 10X More Out of Email Marketing with PPC Read Full Post » 3 Crazy New Ad Tests Being Spotted in the Wild Read Full Post »   LIVE WEBINAR If search is your main focus, this is a session you do not want to miss! WordStream Founder, Larry Kim & special guest Dr. Pete Myers from Moz will discuss the biggest events in PPC & SEO for 2015. Stick around for the Q&A to hear predictions for 2016. Sign Up Now » Send to a Friend | Unsubscribe WordStream 177 Huntington Ave, Boston, Massachusetts 02115