Performance Tip: Why the New AdWords Customer Match Feature Is Amazing

New AdWords Customer Match Beats Out Facebook Custom Audience Match Rate October 15, 2015 - Recently, we reported on a new AdWords feature called Customer Match, a new targeting option that allows advertisers to create custom audiences for their AdWords campaigns based on email lists that they can upload directly to AdWords.   We knew this was a big deal, but after testing this new functionality ourselves, Customer Match is without a doubt THE most exciting AdWords update in the history of the platform.   Think I’m being dramatic? Read on to see why you NEED to start using this feature right now…     The AdWords Performance Grader Plus An instant free PPC report card that includes deep analysis in 10 key performance areas of your AdWords account. Your customized free report will compare your business to peers at the same AdWords spend level, deliver powerful insight for you to achieve a higher return on spend, and provide actionable recommendations to improve PPC performance. PPC University It's time to get your PPC performance on the honor roll! Go straight to the front of the class with PPC University's guided lessons in PPC 101, PPC 102, and Advanced PPC. 5 Reasons You Should Be Advertising on Facebook 6 More Tips for Funky-Fresh Facebook Ads

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