Thursday 21 May 2015

Performance Tip: Does Google AdWords Really Work?

Does Google AdWords Work?

May 21, 2015 - Does Google AdWords Work? Absolutely! Throughout my time at WordSteam I’ve heard every excuse in the book as to why it doesn’t, including “My leads don’t know how to use the internet” (like, REALLY!?). My 95-year-old great aunt knows how to use Google, so I’m really not buying this one.

In this post, I'll address the most common arguments we hear about why Google AdWords doesn’t work, and provide some counterarguments to show you why it actually DOES work. Ready? Let's start with argument #1...

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