| | | | | | How to Develop a PPC Plan that Aligns with Your Goals | March 27, 2014 - Time and time again you tell yourself to create a PPC workflow, yet you have no idea how to do this. You log in to your AdWords account, overwhelmed by all the functionality and unaware of where to start. No plan = no direction = no success. But no goals = no workflow. Goals are a key component to creating your PPC workflow. All too often my clients are not quite sure what their PPC goals are. They know they need more business, but they aren’t sure which metrics to focus on or where to find the value in PPC. Let’s walk through three common goals and the plans you need to implement to meet those goals... 
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|  | PPC University It's time to get your PPC performance on the honor roll! Go straight to the front of the class with PPC University's guide lessons in PPC 101, PPC 102, and Advanced PPC. 
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