Performance Tip: Guide to Geotargeting & Local PPC

Complete Guide to AdWords Geotargeting & Local PPC November 14, 2013 - Unless you have plans for world domination, your pay-per-click ads don't need to be seen by everyone on the planet. This is where geotargeting comes in. Geotargeting, or local PPC, is an AdWords feature that lets you target your ads to only appear to customers in a certain location, or set of locations, that you specify. It helps you avoid squandering your ad budget on wasted clicks from people outside your target area. In other words, geotargeting is essential if you want to make the most efficient use of your limited advertising spend.                   In this guide, we’ll review the setup process for geotargeting, explain how to manage a geotargeted campaign, and share some tips and best practices for maximizing local PPC... More from The WordStream Blog: The Positives of Removing Negative Keywords Twitter Vs. Facebook Ads: Which Work Better?

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