 | PPC for Lead Generation: How to Get Leads with PPC | September 26, 2013 - Ask any business owner what he or she needs, and you’ll likely hear “more customers.” Businesses can’t just rely on their existing customers to fuel growth, so there’s a constant need for more leads who will eventually become clients. Lead generation (often referred to as “lead gen”) is a requirement for businesses that can’t or won’t do business with just anyone. There’s usually a prequalification and information-exchange period that takes place so the company and consumer can make decisions based on information. 
This guide will tell you how to use pay-per-click (PPC) advertising with Google AdWords to get more leads and grow your business... 
More from The WordStream Blog: 5 Tips for Better PPC Ad Writing How to Set Up an AdWords Account | |
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