Thursday 6 June 2013

Performance Tip: The Google AdWords Ad Extensions Cheat Sheet

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Which Ad Extensions Are Right For You?

June 6, 2013 - If you’re looking to boost your paid search performance without working late in the office all summer or increasing your budget, try utilizing Ad Extensions. Not only do they require minimal set-up time, they are displayed at no additional cost!

It can be tough to decide which extensions to focus on, so I’ve created an Ad Extensions Cheat Sheet to help you decide which ones will work best for you.

Sitelink Extensions

Sitelinks

What are they? Sitelinks allow you to promote additional landing pages below your standard ad text. Applying a few more lines to your ad gives you more real estate on the SERP, helping your ad to stand out against your competition.

Who should use them? Nearly every advertiser’s CTRs can benefit from sitelinks...

Visit The WordStream Blog to read the rest of this article.

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