 | 3 Reasons Your Keyword Has a Low Quality Score
| March 28, 2013 - As a Customer Success Specialist here at WordStream, the most frequent questions I get about AdWords always concern Google’s Quality Score metric.
While Google assigns a Quality Score to a number of areas in your account, some of the most vital are your keyword Quality Scores. Now, there are a number of reasons why you may have a low keyword Quality Score; in this blog post I will highlight three. However it’s important to understand that Quality Score is industry dependent. Therefore, accounts that advertise in fields like insurance, software technology, loans, and mortgages tend to have lower Quality Scores because there is more competition. Yet if you eliminate the competitiveness of the field from the equation, Quality Score is calculated in the same way for all advertisers.
Here are the three mains reasons why you may have a low KEYWORD Quality Score:
Reason #1: Your CTR stinks.
The main determinant in a good Quality Score is a high click-through rate... Visit The WordStream Blog to read the rest of this article. | |
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