Performance Tip: 24 Expert A/B Tests to Amaze and Inspire You

The Importance of A/B Testing: 24 Experts on Their Most Surprising Test Ever September 27, 2012 - A/B testing stands for “Always Be Testing,” right? It should! Once you start testing various elements of your marketing campaigns – from PPC text ads to landing pages to email subject lines – you realize “best practices” are only a rough guideline. You never know what’s going to work with your audience until you test it. When I hear about an A/B test with surprising results, it always makes me want to run out and test everything. So I asked 24 marketing experts to answer one question: What is the most surprising or exciting result you’ve ever achieved in an A/B test? You can read their answers below. I hope you find these tests as fun and inspiring as I do! Aaron Levy: Many of the best test results that I’ve run in my digital marketing career have come from testing things that don’t necessarily fit into best practices. The most exciting result I saw from an A/B test came from simply moving the form on a landing page from the standard right side, to the center of the page ... Visit The WordStream Blog to read the rest of this article. Free AdWords Performance Report Instantly see where and how to improve your PPC performance. Get 40 hours of PPC analysis in 60 seconds or less! Make Every PPC Dollar Count WordStream for PPC helps you get better results, in less time, for less money. No Credit Card Required

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