Monday 20 August 2012

[Webinar] How to A/B Test Your PPC Landing Pages & Ad Copy

Webinar Wordstream Logo

As anyone who has ever managed a Google AdWords account knows, there are dozens if not hundreds of numbers to track when analyzing your search marketing performance.

Information is good, but information overload is paralyzing, so it's important to focus on the metrics that provide the most insight into your performance.

In this webinar you'll learn:

  • 5 key PPC metrics, including Quality Score, wasted spend and impression share
  • 5 important metrics for landing pages, including time on page and views vs. visits
  • Why these metrics are so important for campaign analysis
  • How to quickly find out how your own campaigns are performing and how you can improve them

Space is limited, so sign up today!

Tuesday, August 21 at 1:00 PM EDT

Register for Webinar

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