 | AdWords Experts Share Top PPC Advice May 03, 2012 - This is the latest in a series of interviews we're conducting with AdWords advertisers who got unusually high scores using our AdWords Performance Grader. We're reaching out to high scorers to find out what strategies contribute to their strong AdWords performance. This week’s interview is with Christian Hinze, an advertiser and on-page optimizer from Munich.
There are tons of metrics in AdWords – what are your top 3 Key Performance Metrics in AdWords and why?
- Conversion Rate - The primary goal of advertising is that users take a certain action on a website, so we have to do our best not just to optimize the ad-text in AdWords but also the website the customer will visit after clicking on the ad.
- Quality Score - You should do everything you can to reduce spending without lowering rankings. Quality Score is more than just a number from 0 to 10, it’s like an internal rating system for your ads, so it is very, very important!
- Return on Ad Spending - One of the most important key performance metrics for me is finding out if the campaign is worthwhile or not. When the campaign isn’t profitable, you either improve it or delete it...
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