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This week’s interview is with David Semprun. David is a Digital Marketing Specialist at Priority Pass, the world’s largest airport VIP lounge access program.
Tell us a bit about yourself. How long have you been using AdWords? Are you an Agency or an Advertiser?
I’ve been managing PPC accounts for about two years now. I’m Google AdWords certified and a Microsoft adExcellence Certified Professional. At Priority Pass, I’m responsible for the USA/Canada and Latin America markets in both English and Spanish. Since working here, I’ve been able to improve overall PPC performance while increasing ROI to more than 900%.
What is your primary goal for AdWords marketing?
My primary goal is to generate income for the company, so I focus on maximizing conversions while reducing costs. My goal is to make PPC profitable enough to justify the amount spent on advertising, creating an excellent return on investment.
There are tons of metrics in AdWords – what are your top three key performance metrics in AdWords and why
Conversions: I have a goal conversion amount for each month and I focus on doing my best to exceed that amount by making any necessary adjustments during the month...
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