Performance Tip: How to Create the Best AdWords Landing Pages

How to Create the Best Landing Pages for Your AdWords Account April 25, 2013 - You can have an SEM account with hundreds of thousands of keywords that each have fantastic click-through rates, but without quality landing pages, you will never fully optimize your CPA and never reach your true money-making potential. I have put together some guidelines to help you create the best PPC landing pages for your AdWords account. 1. Establish your goals. The first step in creating quality landing pages is to establish your marketing goals to decide what you are trying to accomplish. Do you want sales, form fills, mailing list registrations, sign ups, etc.? Once you have established what you are trying to accomplish with your campaigns and ad-groups, do some competitive research. Check out your competitors’ landing pages and look up some templates to see how you can design your pages. 2. Consider your target market... Visit The WordStream Blog to read the rest of this article. Free AdWords Performance Report Get 40 hours of PPC analysis in 60 seconds or less!

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Google Alert - guitar strumming

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Google Alert - guitar strumming

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Bringing Google+ Comments to Blogger   Hello! Writing a thoughtful post and seeing how people engage can be really rewarding, so we've made it easier to reach a broader audience and see more of their reactions. Once you enable Google+ Comments, people can share the comments they make on your blog to their circles in Google+, helping you reach people that they know. And there's more: mentions of your posts on Google+ automatically show up right in your blog's comments, so you can see more of people's public conversations about your content (and private conversations you're part of). Here's how to add Google+ Comments to your blog: 1. Sign in to Blogger 2. Click on the "Google+" tab in your blog's Dashboard 3. Upgrade to Google+ if you haven't already done so 4. Enable Google+ Comments. Comments already made on your posts will keep working in the new widget       Log in     Happy Blogging, The Blogger Team       Get up-to-date Blogger news. Follow us on Google+     Need more Blogger resources?       © 2013 Google Inc. 1600 Amphitheatre Parkway, Mountain View, CA 94043 This email was sent to luluosborne1@gmail.com because you indicated that you are willing to receive occasional Blogger feature announcements. If you do not wish to receive such emails in the future, please unsubscribe here: http://www.google.com/appserve/mkt/optout/2Zv7kHbVACYkYKyeUShChoLw1NhLsSe4L?e=luluosborne1%40gmail.com&hl=en You can also change your preferences on your account's Notification Settings page by logging in to www.blogger.com/edit-notification.g

Performance Tip: What Do PPC Managers REALLY Do in Their Accounts?

What PPC Managers Say They Do vs. What They Really Do! April 18, 2013 - Over 10 years ago I fell in love with PPC because it was the most measurable and optimizable marketing channel. Yet as PPC has become more and powerful and thus more optimizable, sadly, the average AdWords account manager is optimizing less stuff in their account – to the point where I believe that today, most AdWords accounts are dying of neglect. Very low PPC account optimization activity means that many advertisers are missing out on what I believe to be the best part of PPC. Should you be concerned? Exhibit A: Self-Reported Weekly PPC Activity Last month in our webinar, we asked a non-scientific poll of approximately 200 AdWords advertisers the following question: How much time do you spend doing PPC work every week? Respondents painted a very rosy picture... Visit The WordStream Blog to read the rest of this article. Free AdWords Performance Report Get 40 hours of PPC analysis in 60 seconds or less!

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