| | | | | | 5 Psychological Tricks to Exploit in Your Ad Copy
| July 30 2015 - Have you ever purchased three of the same exact basic t-shirts to fulfill a “buy-one-get-one free” type deal? Do you continuously return to the same Mexican restaurant on Tuesday to get the $2 tacos and margaritas? Whether you know it or not, you’re being manipulated every day by smart marketers who have dived into our psychological impulses and tricked us into buying another, returning again, clicking on their ad, or re-visiting their website. The smartest marketers are the ones that have a strong understanding of how we, as humans, operate. In this post I’ll focus on using psychological tricks to perfect your PPC ad copy, in turn leading to more clicks and conversions… 
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