| | | | | | Worst Practices: 5 "Smart" Strategies That Are Actually Dumb
| | July 2, 2015 - As digital marketers, we have the *pleasure* of being part of an ever- changing industry. Consider Google AdWords, which has changed drastically since its inception back in 2000. It started out as an internal service, eventually became a self- service portal and has evolved rapidly from there.
As paid search platforms become more complex and sophisticated, it's critical that account managers remain flexible and adjust their strategies to match these changes. But I can't tell you how frequently I encounter advertisers who are dead- set in their outdated ways, which drives me completely insane. So, here's my list of the top five outdated "best practices" that you should eliminate from your PPC repertoire immediately...
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