| | | | | | AdWords Is a Game – Here’s How to Win
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July 16, 2015 - I have had a lot of experience working with, working for, and even running small businesses (granted, I ran them into the ground – but that taught me a lot too). In my experience, too often small businesses lose sight of the big picture of why they started doing something and forget about the true results they hope to achieve.
For example, objectives like lowering cost per click eventually replace their true goal, which should be increasing revenue at a rate greater than increasing costs. After all, I can lower my CPC to zero if I stop advertising, but will that grow my business? In that same direction, SMBs often (mistakenly) see Google as their competition when it comes to AdWords. But your REAL competition is the other players…
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|  | The AdWords Performance Grader Plus An instant free PPC report card that includes deep analysis in 10 key performance areas of your AdWords account. Your customized free report will compare your business to peers at the same AdWords spend level, deliver powerful insight for you to achieve a higher return on spend, and provide actionable recommendations to improve PPC performance. 
|  | PPC University It's time to get your PPC performance on the honor roll! Go straight to the front of the class with PPC University's guide lessons in PPC 101, PPC 102, and Advanced PPC. 
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