| | | | | | 7 Best Practices for Perfect Landing Page Forms
| August 6, 2015 Landing page forms are one of the most important parts of a landing page, but so many advertisers get them wrong. Web forms on landing pages are often subject to “Goldilocks syndrome.” Too long, and you risk deterring prospective customers from converting. Too short, and you may not gather the information you need to qualify visitors as worthwhile leads. Like Goldilocks and her pilfered porridge, they have to be just right. In today’s post, I’ll outline seven ways you can improve your landing page forms to make them attractive to prospects and give you the data you need to qualify your leads… 
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