| | | | | | The State of Mobile PPC: Past, Present, & Future | September 4, 2014 - My fellow paid search advertisers, our world is always changing. It seems like we can’t go a month without a new ground-shaking announcement in this industry. Whether it’s policy changes, sitelink changes, changes to what impacts your Quality Score, new demographic targeting options – the paid search environment never sits still.
This is particularly true for advertisers who value the mobile market. The mobile landscape is growing and changing rapidly and it has real consequences for advertisers. In 2013, smartphone users officially became the majority in the US - so adaptation is key! Let's take a closer look at the state of mobile PPC with some real-life data to illustrate the trends... 
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