| | | | | | Cheat Sheet: Ad Extensions for Shopping Campaigns | September 18, 2014 - As the late August deadline to transition PLA campaigns to Shopping Campaigns has come and gone, online retailers are scrambling to adapt to the new campaign type. Leading up to the big switchover, we saw numerous posts on the AdWords Insights blog, emails, alert messages in the interface and regular webinars guiding users through the transition process. These efforts generated a big buzz around Shopping Campaigns. And now that e-commerce advertisers are hyper-focused on them, we expect this space to become increasingly competitive.
So how can you make your ads stand out from the pack? Easy – enter Shopping Campaign Ad Extensions! They can be implemented at no additional cost and have a positive impact on overall CTRs. Here’s a Sparknotes-style cheat sheet to help you decide which Shopping Campaign Ad Extensions are the right fit for your account... 
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