Performance Tip: 3 PPC Lessons From B2B Advertisers

3 Lessons Learned from PPC Advertisers in the B2B Software Industry September 25, 2014 - Are you working in a niche B2B industry attempting to generate leads through your PPC efforts? PPC is challenging enough, but with the added pressures of long sales cycles, intense competition, and the niche audiences of B2B, getting leads from AdWords can make your sanity spin off the deep-end. All too often I find this to be true with clients specifically in the software or SaaS industry. Gaining leads is a challenge in itself and definitely does not mean that a conversion is likely to follow. In order to gain an even more thorough understanding of how to address the challenges PPC managers are facing in the software industry, I spoke with three WordStream customers from various backgrounds who are currently running AdWords campaigns for software companies. I learned three valuable lessons that I’d like to pass on to you folks who are on the verge of giving up on paid search…   The AdWords Performance Grader Plus An instant free PPC report card that includes deep analysis in 10 key performance areas of your AdWords account. Your customized free report will compare your business to peers at the same AdWords spend level, deliver powerful insight for you to achieve a higher return on spend, and provide actionable recommendations to improve PPC performance. PPC University It's time to get your PPC performance on the honor roll! Go straight to the front of the class with PPC University's guide lessons in PPC 101, PPC 102, and Advanced PPC. A Guide To Target Markets For Small Businesses Social Media Advertising: Which Platform Is Right For You?

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