| | | | | | New Google AdWords Callout Extensions: Highlight Offers in Your Ads | September 11, 2014 - Offers can be an incredibly effective conversion tool, and within the next few weeks, all Google AdWords advertisers will be able to highlight them in their search ads. Google is rolling out a new ad extension called Callouts that enables you to add more text to your ad to spotlight free shipping, discounts, product details and more. You can feature up to four callouts in your ad, each limited to 25 characters.
So, why use Callout Extensions? Why not? The use of extensions improves the performance of your ads (including click-through rate) and gives you an opportunity to stand out with specific messaging in the search results. And here's a bonus: it doesn’t cost any extra... 
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