 | The PPC Guide for B2B Professionals
| August 1, 2013 - Quick: What do ground-penetrating radar, hydraulic tie-rod cylinders, and third-party PPC software platforms have in common? Not much, really—but all three are examples of B2B (business-to-business) products that B2B companies can sell via PPC advertising. PPC is a system that offers B2B companies the ability to capture leads fast and efficiently. Your target market is basically raising its hand and saying it’s interested in your product or service, and it does so by typing in search keywords on Google or Bing. The beauty of it is, they’re looking for you – that’s what makes PPC a form of inbound marketing. In this guide, we’ll touch on B2B market characteristics and how they relate to PPC, and then we’ll review some real-world PPC tips to help you crush it... Visit The WordStream Blog to read the rest of this article. | |
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