 | Complete Guide to Conversion Tracking in AdWords | August 15, 2013 - So you've got your AdWords campaign up and running, and your ads and keywords are starting to generate an impressive number of clicks. Great! But unless you've got conversion tracking installed, you won't be able to see how many of those clicks are actually resulting in sales. 
Conversion tracking is a powerful tool in AdWords that lets you identify how well your ad campaign is generating leads, sales, downloads, sign-ups, and other key actions for your business. The data recorded by conversion tracking allows you to identify which areas of your campaign are working and not working, so you can optimize your bids, ad text, and keywords accordingly. After you've identified what customer actions you want to track as conversions, it takes just a few simple and free steps to get conversion tracking up and running for your campaign... Visit The WordStream Blog to read the rest of this article. | |
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