Performance Tip: 3 Sneaky Ways to Increase Quality Score

Quality Score Hacks: 3 Sneaky Ways to Increase QS August 22, 2013 - Don’t you just love how we can call almost anything a “hack” these days? Most of the “hacks” I see on the Internet are just tips, but calling them hacks makes it feel like you’re getting away with something. And whatever makes work more fun, I’m all for it.                     So let’s talk Quality Score.  How do you actually increase your Quality Score? Google’s exact formula for calculating QS is famously mysterious, like the recipe for Coke. But we do know that click-through rate is the single most important factor. That’s because CTR is the most obvious measure of relevance to users – they wouldn’t consistently be clicking your ads if your ads didn’t speak to their needs. Google wants to keep users happy so they keep clicking ads – therefore, the easiest way to improve your Quality Scores is to get your click-through rates up higher. These three sneaky “hacks” are the easiest ways to improve CTR and, consequently, Quality Score across your account... Visit The WordStream Blog to read the rest of this article.

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