 | A Guide to Using Google AdWords & Analytics Together | August 8, 2013 - Starting your own AdWords account is like having your first child. It’s pretty darn exciting, but scary at the same time. (“Will it bring joy to my life? Or drain all the money in my bank account?”). And when your child grows up, you hope they’re either very creative and can do whatever makes them happy, or they’ll be so sharp and analytical that they can get into any school they want.  Pay-per-click marketing is kind of the same way. You have to be both creative and analytical to make critical decisions that improve your ROI. See, Google AdWords is an amazing product, but doesn’t tell you much about what people do after they click your ad. So what love child would be created if you introduced Google Analytics to Google AdWords?... Visit The WordStream Blog to read the rest of this article. | |
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