Thursday 27 June 2013

Performance Tip: Limited by Budget? What It Means & What to Do

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Campaigns Limited by Budget? Find Out What to Do About It

June 20, 2013 - Budgeting seems to be the topic on everyone’s minds lately and I can’t help but think that this is due to Google’s subtle, or not so subtle, ways of telling you when you need to raise your bids and budgets.

Way back in 2009, Google introduced their way of showing you when you need to adjust your budget and help you get more impressions and clicks. They call this tactic “your campaign is ‘limited by budget.’”

Is “Limited by Budget” Just an AdWords Scam?

We all have a secret skepticism toward anything Google suggests to us regarding our money and budgets. This is a cautionary move, considering we all know how much money Google makes and we all know how much we spend in AdWords.

In all fairness to Google, I don’t think this is too much of a “make money” tactic and more of a “hey maybe you should take a look at your account” tactic...

Visit The WordStream Blog to read the rest of this article.

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