 | Google Introduces New AdWords Image Ad Extensions
| June 13, 2013 - Google has revealed a new venture into ad extensions. Ladies and gentlemen, I present to you image extensions. If a picture is worth a thousand words, then AdWords users have certainly got a lot more room to create compelling text ads now! 
Obviously any company with a visual angle will benefit from this – however, for e-commerce websites this feature will likely not work as well as product listing ads, purely because product listing ads display images based on the search query, whereas image extensions are likely to have the same usability as its peers, which means we will only be able to have images to represent an ad group, again reiterating the importance of tightly themed ad groups. PLA's also include price information.
But the image extensions could be great for non–e-commerce companies. Since lead gen businesses don’t have products to include in PLA’s, they can now at least include super-clickable images...
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