Friday 21 June 2013

Performance Tip: The 10 Best AdWords Features You're Not Using

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Top 10 Best AdWords Features You're Not Using

June 20, 2013 - The AdWords universe is forever expanding. Sure, some things get changed, demoted or taken away (like Pluto losing its planet status). But new PPC features are always being created, so it's imperative for PPC professionals to stay on beat with the latest and greatest as their competitors will surely be the ones to try out anything new.

But what about forgotten and hidden AdWords features that you’ve never thought of? Here’s an extensive look into the top 10 most underutilized AdWords features and how you can use them to your advantage.

1. Above-The-Fold CPM Bidding on the Display Network

Many studies have been produced regarding above- and below-the-fold ad placement, and it’s widely accepted that above-the-fold ad placement allows the best chance for clicks...

Visit The WordStream Blog to read the rest of this article.

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