 | Revisiting the Economics of Quality Score: Why QS Is More Important Than Ever
| April 1, 2013 - We all know the value of Google's Quality Score in a high-level sense – it plays an important role in determining your Ad Rank, which is how Google determines the position in which your ad appears, which in turn determines the amount of exposure and clicks your ads will receive.
We also know that Quality Score plays a very important role in determining how much you’re charged per click. Four years ago, Craig Danuloff estimated that a Quality score of 10 offered a discount on your CPC of 30%.
What’s the Value of Google Quality Score in 2013?
Much more than it was worth four years ago.
While the overall positive and negative effects of having a good or bad Quality Score remain true today, Quality Score has changed significantly in the last four years.
Most significantly, a Quality Score of 7 was set to be the neutral value at the time because QS=7 was the average Quality Score for most keywords... Visit The WordStream Blog to read the rest of this article. | |
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