 | How to Create the Best Landing Pages for Your AdWords Account
| April 25, 2013 - You can have an SEM account with hundreds of thousands of keywords that each have fantastic click-through rates, but without quality landing pages, you will never fully optimize your CPA and never reach your true money-making potential.
I have put together some guidelines to help you create the best PPC landing pages for your AdWords account.
1. Establish your goals.
The first step in creating quality landing pages is to establish your marketing goals to decide what you are trying to accomplish. Do you want sales, form fills, mailing list registrations, sign ups, etc.?
Once you have established what you are trying to accomplish with your campaigns and ad-groups, do some competitive research. Check out your competitors’ landing pages and look up some templates to see how you can design your pages.
2. Consider your target market... Visit The WordStream Blog to read the rest of this article. | |
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