 | What PPC Managers Say They Do vs. What They Really Do!
| April 18, 2013 - Over 10 years ago I fell in love with PPC because it was the most measurable and optimizable marketing channel. Yet as PPC has become more and powerful and thus more optimizable, sadly, the average AdWords account manager is optimizing less stuff in their account – to the point where I believe that today, most AdWords accounts are dying of neglect.
Very low PPC account optimization activity means that many advertisers are missing out on what I believe to be the best part of PPC. Should you be concerned?
Exhibit A: Self-Reported Weekly PPC Activity
Last month in our webinar, we asked a non-scientific poll of approximately 200 AdWords advertisers the following question: How much time do you spend doing PPC work every week?
Respondents painted a very rosy picture... Visit The WordStream Blog to read the rest of this article. | |
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