 | Dynamic Remarketing Ads: The Future of Google Remarketing
| April 11, 2013 - Google’s new dynamic remarketing feature – currently in beta – is hands down the best release from Google I’ve seen in a long time. As far as I’m concerned, this will be a MUST DO for all e-commerce websites that are advertising with Google.
I’ve recently had the opportunity to try out the new dynamic remarketing ads, and in this post, I’ll explain how they work, why they’re better than traditional remarketing, and why you should care.
Google Remarketing: The Old Way
For any e-commerce website, it is becoming more and more important to have a Google Merchant Account set up. Merchant accounts are valuable because they feed your Product Listing Ads, Product Extensions, and now your remarketing efforts. As most of you know, remarketing is important because not all potential customers that come to your site purchase right away. You need to continue to influence them not only through Google search and from your website, but also across Google’s display network, as people spend 95% of their time away from Google.
Most people I’ve worked with have remarketing set up, but it is generally too simplistic... Visit The WordStream Blog to read the rest of this article. | |
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