Performance Tip: Why Raise Bids on High Quality Score Keywords?

Why Raise Bids for High Quality Score Keywords? Recently a customer asked us, “Why should I raise bids on keywords that already have high quality scores?” We answered this question via email, but wanted to share the answer here too so everyone can benefit from this bid management best practice. Here’s our response: We’ve analyzed thousands of AdWords accounts and found a strong correlation between Quality Score and cost per conversion. If you were to look at the cost per conversion across the different keywords in your account, comparing the CPA of the keywords with a Quality Score of 1 to the CPA of Quality Score 2 keywords, Quality Score 3 keywords, and so on, you would see that on average, the lower your Quality Scores, the higher your average cost per conversion. (We compared these findings with our partners at Google and they confirmed this is indeed the case). The best practice, therefore, is to... Visit The WordStream Blog to read the rest of this article. Free AdWords Performance Report Instantly see where and how to improve your PPC performance. Get your personalized report in under 2 minutes! Make Every PPC Dollar Count WordStream for PPC helps you get better results, in less time, for less money. No Credit Card Required

If you no longer wish to receive these emails, click on the following link: Unsubscribe