Build Trust & Conversions with Branded Search

May 31, 2012 - Branded PPC and SEO strategies can pay tremendous dividends, but few companies cash in. On the PPC side, marketers often think it’s a waste of money to bid on branded keywords, to essentially pay for what they already own. On the SEO side, firms may not even realize branded strategies exist – let alone why they matter.

But branded PPC and SEO offer three benefits every company in the world loves: control, credibility and conversions. Let’s take a quick look at why branded strategies make these things happen.

Gain Control with Branded PPC

By ceding the PPC turf to distributors, affiliates, generic merchandisers and competitors, brand owners suffer on two fronts:

First, they don’t even compete for clicks they could probably win.
Second, they open the door for a poor brand experience on someone else’s site.

For branded product terms, brand owners can take it a step further and control the brand experience with landing pages that powerfully convey the right message. Even if the landing page fails to convert, the visitor is exposed to the product in a positive way...

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