Performance Tip: Are You Making These 3 Content Network Mistakes?

Why Is My Content Network CPC So High? 3 Mistakes New Advertisers Make May 24, 2012 - Sometimes the controls inside of an AdWords account can be pretty overwhelming and confusing. This is particularly the case on the content network, as many advertisers with a limited knowledge of AdWords will have had most of their experience working with search campaigns. One seemingly simple issue that often frustrates unfamiliar advertisers is how to control cost per click (CPC) on the content network. Today we’ll talk about why your content network CPCs might be higher than they need to be, and how you can correct the issue. Mistake #1: Failure to Split Out Content and Search This is a relatively well-known best practice now, but not splitting out your content network campaigns from your search network campaigns is still a frequently made mistake. This drives up your content network CPCs (and subsequently your costs per conversion as well) because...   Visit The WordStream Blog to read the rest of this article. Free AdWords Performance Report Instantly see where and how to improve your PPC performance. Get your personalized report in under 2 minutes! Make Every PPC Dollar Count WordStream for PPC helps you get better results, in less time, for less money. No Credit Card Required

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